Apple is not Vertically Integrated (Response to 'Why Big Companies Keep Failing: The Stack Fallacy' | TechCrunch)

Why Big Companies Keep Failing: The Stack Fallacy | TechCrunch: Apple continues to successfully integrate vertically down  — building chips, programming languages, etc., but again has found it very hard to go up the stack and build those simple apps — things like photo sharing apps and maps.


This is super confusing to read from Techcrunch. Surely @anushublog is aware of the fact that Apple is not an OEM and is actually nowhere near vertically integrated? They are a design shop, and up until very recently, 100% of their manufacture was outsourced.



Additionally, one of Apple's core competencies is its software - iphoto is actually great. Apple Maps is not amazing - but certainly way better than it used to be. Apple's messenger app is great. Its mail app is great. Its video editing software (Final Cut Pro)  and music editing software (Logic Pro) are actually industry standards.



This is pretty careless, IMO. Maybe the point is that Apple is bad at making social-media apps? Well, maybe. But they likely make more money off of social media apps than ~99% of social media app publishers, due to their ownership of the App Store.



That aside, the fundamental point of the article - that Product Management is very hard - is a good lesson.

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