Let's all take a moment to recognize the correct way to pronounce 'gif', right from the horse's mouth:
It's pronounced like "jif". Period. The end. That's final. End of story.Also, on a personal note: gif, I love you.
You disagree? Hey, I'm just quoting the inventors of the format. Here's the evidence:
CompuServe used to distribute a graphics display program called CompuShow. In the documentation for version 8.33 in the FAQ section, it states:
The GIF (Graphics Interchange Format), pronounced "JIF", was designed by CompuServe and the official specification released in June of 1987.
There, straight from the inventors of the format.
Enjoy, and, .gif, happy birthday.